I build companies by turning complexity into clarity.
I work at the intersection of software, data, and decision-making. I help teams design systems that scale, endure, and get used in the real world.
Calm decision-making. Clear systems. Measurable delivery.
Three levels of engagement
Each step up provides more dedicated leadership and strategic depth.
- •Strategic decision-making sessions
- •Architecture reviews
- •Product roadmap planning
- •Technical due diligence
- •One-day intensive engagement
- •Regular strategy calls
- •Team mentorship
- •Hiring support
- •Product–engineering alignment
- •Set commitment of hours
- •Ongoing decision-making support
- •Key leadership meetings
- •Tech strategy ownership
- •Board-level communication
- •Full product strategy
- •Team building & scaling
- •Near co-founder presence
What folks are saying
Trust is built in the hard moments.
References from real deliveries—high-stakes, complex, and under pressure.
Clarity and confidence
“Daniel and I worked together on some highly visible customer deliveries. Some of these were extremely complex but Daniel picked each up and turned them around in next to no time and to a great standard, meaning minimum time for on-site implementation and troubleshooting and maximum positive impact on Snell’s reputation with the customer (and colleagues!).”
Matt Platt
Transformation Director
Transformation
“Daniel was a very helpful contact within the development team, willing to manage his time to assist us with ad-hoc queries without impacting his primary tasks. His cheerful nature, patience and willingness to explain solutions were appreciated in what could be a pressing environment.”
Rob Jones
Director
AI & automation
“Dan has been an invaluable technical expert for the business in helping build out a core management information system, as well as taking the lead on AI and automation proof of concepts. Great to work with and very knowledgeable, would recommend!”
Glenn
COO, X4 Group
What I bring
A structured approach to turning complexity into clarity.
- •Startup Leadership & Founder Decision-Making
- •Company Strategy & Vision Execution
- •Product Strategy & Roadmapping
- •0→1 Product Development
- •Technical Founder Leadership
- •Hiring, Mentorship & Team Building
- •Stakeholder & Investor Communication
- •Ownership, Delivery & Accountability
- •Systems Thinking & Architecture Design
- •Complex Problem Decomposition
- •Product–Engineering Alignment
- •Platform & Data Strategy
- •AI-Enabled Product Design
- •Scalability & Technical Risk Management
- •Decision Frameworks & Trade-off Analysis
- •Documentation & Knowledge Systems
- •Founder-Led Sales & Discovery
- •Customer Problem Validation
- •Go-to-Market Strategy (Early Stage)
- •Pricing & Value Positioning
- •Client & Partner Engagement
- •Advisory & Board-Level Communication
- •Software Architecture (Cloud & SaaS)
- •Data Platforms & Analytics Systems
- •AI / ML Foundations (Applied, Product-Led)
- •Cloud Platforms (Azure Ecosystem)
- •Full-Stack Engineering Literacy
- •Clear Written & Verbal Communication
- •Calm Under Ambiguity
- •Long-Term Thinking
- •Ethical Leadership
- •Continuous Learning & Self-Reflection
How it works
A streamlined, professional process designed for impact.
Frequently asked questions
Ready to turn complexity into clarity?
Book a free discovery call to explore how we can work together.
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